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The Consumer Electronic Show (CES) will feature an electric explosion, with EV technology taking center stage

Speakers, sound systems, and other aftermarket items were the auto sector’s first foray into the CES decades ago. Today? The automobile has progressed into a technological platform. That is reflected in CES, the globe’s largest annual technology show.

This year’s show is likely to focus on electric vehicles, with GM due to introduce its electric Chevrolet Silverado truck and Chief Executive Officer Mary Barra set to offer a keynote presentation. In some ways, it’s a return to shape for GM, which debuted the Chevy Bolt EV at the 2016 Consumer Electronics Show. It was a historic occasion. There’s one major difference this time: Electric vehicles are becoming more popular among consumers.

“We’re at a critical juncture in the adoption of electric vehicles,” said Deborah Wahl, GM’s global chief marketing officer. “It’s exploding at a much faster rate than we all anticipated.” As per a December study from research firm BloombergNEF, global passenger EV sales might reach 6.3 million in 2021, nearly doubling the figure for 2020. In the 3rd quarter of 2018, electric vehicle sales in North America increased by 63% year over year.

GM isn’t the only carmaker intending to demonstrate its electric vehicles, as it prepares to highlight new advances from its BrightDrop commercial EV business segment. During the show, Stellantis will introduce an electric crossover concept known as the Chrysler Airflow, with more developments from Chrysler as well as other brands to follow.

VinFast, a Vietnamese electric vehicle manufacturer that made its North American premiere at the Los Angeles Auto Show in November, is slated to attend CES. TOGG, also recognized as the Turkey Automobile Enterprise Group Inc., is another company that plans to make its maiden CES appearance. The company is anticipated to display an electric SUV in late 2022, with production beginning then.

“A lot is going on in the automotive world, and people really want their cars back,” Gary Shapiro, Chief Executive Officer of the Consumer Technology Association, which organizes CES, said, citing product shortages that plagued the industry in 2021. “There’s no doubt that the vehicle has a long future as a product that consumers want, need, love, and appreciate.” In comparison to the last in-person show, in 2020, the plans for this year’s CES featured 20 percent more area dedicated to automobile technologies. The performance in 2021 was entirely virtual.

It released its first assessment of the EV landscape in December and came up with at least one major finding: Consumers who don’t possess an electric vehicle are likely to choose one for their future vehicle purchase, according to 39% of those polled.

Non-EV owners, on the other hand, were skeptical that the EV challenges had been overcome. Less than half of respondents (47%) thought EVs have been around long enough to be regarded dependable, and 48% said more public charging stations were needed. 79 percent of those who already possessed an EV or plug-in hybrid stated their vehicles exceeded their expectations regarding driving enjoyment. Seventy-three percent indicated their expectations in terms of locating charging stations were met or exceeded.

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